Category: Media
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Ryan’s best advice for new videographers:
So, did the editors hand you the camera and ask you to shoot the daily news update? First time out on assignment, doing person-on-the-street interviews of passerby? Here’s the single best piece of advice about photography I have to offer. I’m pretty sure my mom taught me this one. Never shoot a woman from below.…
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The Baltimore Sun paints a rosy picture of college newspaper advertising
Student media has it all: A local focus, a microcosmic environment, and a captive audience. Advertisers have noticed, says the Baltimore Sun: “The health of campus papers is due also, in part, to the explosive growth of the Internet and of Web-based advertising, much of it aimed at the young. About 600 campus papers publish…
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Blogging is a community strategy, not a publishing platform
Kevin Anderson, blog editor at the super-blog-happy Guardian newspaper across the pond, writes: “Newspaper publishers and broadcasters often fall into the trap of trying to understand new media behaviour through old media paradigms. Podcasting becomes another distribution channel, and blogging becomes another publishing platform. Adding comments to the bottom of stories or columns is a…
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How your newspaper can monetize citizen journalism
The traditional way: Content, community and local search build brand loyalty and page view traffic to sell your standard leaderboards, skyscrapers, squares and tiles. Some fresher ideas pointed out by the NAA Presstime magazine: Charge a little less for small businesses looking to advertise on your locally-targeted pages. Let the community (i.e. the Little League)…
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More on the online skills study that made me say Wow
Rich Cameron at the JACC blog reacts to the finding that college experience with CMS tools, HTML and Photoshop will help j-school students get jobs in online news: “Those papers that post PDF only or use non-content management systems are cheating their students. College Publisher is the cheapest, but not only content management system available.…
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Is Gannett blowing up the newsroom or just handing out new business cards?
Everyone is a bit excited about the Gannett thing. Me? Not so much. I know it’s a big deal that an extravagantly large news organization has announced they’re going to blow up the newsroom, re-imagine it as an “information center,” and start calling the editors the “Digital” desk, but frankly, I’ve seen good memos and…
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Now read this: Inside 4 online newsrooms
Carl Sessions Stepp, senior editor at the American Journalism Review, went inside the operations at four online newspapers to see how the sausage is made. “Most striking are two clear, probably transforming trends: a move toward merging online and print newsrooms, and a surge toward producing news almost around the clock. These changes may well…
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Job opening in Roanoke
Want to work with an all-star award-winning online and multimedia journalism team for a daily that’s big enough to have lots of resources but small enough that you get to get your hands dirty as the lead developer on some projects? Go to Roanoke. From Seth Gitner, the multimedia editor at the Roanoke Times in…
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Required Reading: Rob Curley in Fast Company
If you haven’t found the time to read this article about hyperlocal/multimedia journalism rockstar Rob Curley yet, now’s the time. That’s right. Stop what you’re doing, hit that link, and get some ideas: “He was also tackling one of the industry’s toughest problems: how to engage the elusive 18- to 24-year-old set. His team did…
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I am employed
Wow. It’s not the job I’ve been talking about for a month, for those of you that have been subject to my ramblings, but it’s the same sort of work, much closer to home. I’ll say more after I get settled in, but I’m pretty excited about it so far. Note to J-School students: Knowing…