The last time I was in San Francisco, I battled with a bout of nostalgia as I missed the real City.
But hanging out in North Beach yesterday, I remembered the thing about San Francisco I noticed a few years back: The signage hasn’t been updated in 20 years or so.
Check out the old-school logos. They’re all over town, especially the soda signage, for whatever reason. And not a trace of Copperplate Gothic Bold in sight. Seriously, Copperplate Gothic Bold is the new Comic Sans. It’s not a bad font on it’s own, but now it’s everywhere, etched on every new retail window in some cities. (I definitely noticed an onslaught of it in Boston, for example.)
I’m just sayin’, if there’s something I like about San Francisco (other than the fact we all had a good time yesterday, circumnavigating the festival going on in the park and eating cannoli) it’s the signage.