Branding

I’m strongly leaning toward dropping the “Invisible Inkling” brand from this blog entirely, in an effort to appear moderately less pretentious. I am fully aware that using three adverbs in the previous sentence — and writing it at all, not to mention this one, makes it difficult to make the “less pretentious” argument with any […]

Why Citizen Shovelware doesn’t work

…or “Sometimes hyperlocal just ain’t enough.” Community site engine/citizen journalism startup Backfence (Here’s the Palo Alto version.) appears to be well on its way to falling apart. Why? Because people don’t want to participate in your brand, they want to participate in their community. I don’t know if YourHub, a hyperlocal site framework developed by […]