RateMyProfessors.com – the ultimate student media vertical?

Two weeks ago, a little business brief zipped across my workflow radar at the office – mtvU buys RateMyProfessors.com*.

For those of you keeping up with the college newspaper business, last summer, mtvU bought College Publisher, by far the largest hosting and CMS provider for online student media.

Now, the Viacom subsidiary adds RateMyProfessors to its stable.

Awesome move.

What’s the best vertical service your college newspaper can provide to you readers? I say it’s a professor-rating site, closely followed by a textbook exchange bulletin board of some sort. (Note to self: develop ultimate Web 2.0 textbook exchange site and sell to mtvU for millions.)

Soon enough, we’ll start to see professor rating widgets showing up on college newspaper sites. Very cool, very sticky, and very useful to readers.

So what’s the one vertical your small-to-medium sized newspaper not on a college campus needs to provide to its readers?

Let’s put it this way: What’s the one thing unique and special and specific about your town that you simply should not get outdone on by any other media outlet or service?

*(School spirit disclosure: RateMyProfessors was founded by an SJSU alum, inspired by SJSU profs.)