The eleventh obvious thing: Your subscribers are dying

Here’s a newsroom exercise sure to drive a stake of fear squarely into the heart of your circulation manager: Count the number of obituaries printed in your paper in the last year for local residents over the age of 60. Now compare that number to your paper’s drop in circulation over the same period. If […]

The print edition – y’know – for kids

Fellow SJSU grad student Patrick Dwire has a great cover story in this week’s Santa Cruz Good Times, one of our intrepid alternative weeklies here in the Cruz. Patrick takes a look at what newspapers all over the country are doing to try and hook the 18-24 set. (Note to self: I’m not the target […]