Tag: monetization
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The one dollar newspaper
Call me some sort of radical, but here’s a simple proposal that I think could provide newspapers with a big boost in single copy sales, and profits, too: On the rack or in the box, your newspaper now costs one dollar. When was the last time you paid less than a dollar for a bottle…
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The innovation gap: Your advertising department could use a hand
So here we all are. In the newsroom, in j-school, in our little corner of the blogosphere, producing great journalism, training great journalism students, and pointing out fantastic examples of both to each other and our peers, doing our best to make the transition to online news. One problem. We forgot to bring the advertising…
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Rolling the Dice – American Journalism Review
“Media companies have high hopes that hyperlocal news online will bolster their newspapers’ futures. But early returns suggest the financial outlook for such ventures is not bright.” — By Paul Farhi of the WaPo. Rolling the Dice – American Journalism Review
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Flickr Pro and the freemium business model for newspapers
Given the recent developments around our house and the logical uptick in uploading to Flickr, I went ahead and took the $24.95/yr plunge. What I get for my money: Unlimited uploading, unlimited image storage, unlimited bundling and feeding of images, and all the old stuff that had been pushed out of my top 200 by…
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Will the real online news business model please stand up?
Terry Heaton’s take on the Yahoo/Amigos deal and other attempts to make up for lost print revenue with online advertising dollars turns on this point: “…the essential problem for all local media companies is their insistence in the belief that a model of scarcity online will generate the kinds of revenue needed to offset losses…
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RateMyProfessors.com – the ultimate student media vertical?
Two weeks ago, a little business brief zipped across my workflow radar at the office – mtvU buys RateMyProfessors.com*. For those of you keeping up with the college newspaper business, last summer, mtvU bought College Publisher, by far the largest hosting and CMS provider for online student media. Now, the Viacom subsidiary adds RateMyProfessors to…