Tag: branding

  • Revised branding

    The deed is done. This blog, which has carried my name in its domain for more than six years, no longer has a title other than my name. For now. Until I change my mind. Or freak out about branding.

  • Branding

    I’m strongly leaning toward dropping the “Invisible Inkling” brand from this blog entirely, in an effort to appear moderately less pretentious. I am fully aware that using three adverbs in the previous sentence — and writing it at all, not to mention this one, makes it difficult to make the “less pretentious” argument with any…

  • Work page update

    I’ve updated the “work” page on this blog, repairing some damage I did during an ill-advised Twenty Ten theme update that I never repaired after a move to Basic Maths.

  • An updated list of the “top” newspapers on Twitter

    An updated list of the “top” newspapers on Twitter: Mathilde Piard cleans up one of the sillier “top newspapers on Twitter” lists to float around the web in recent months.

  • 10 Tips for Becoming a Wired Journalist – The Student Newspaper Survival Blog

    Rachele Kanigel: “1. Open your mind. It’s time to toss out your preconceived, 20th century ideas about what it means to be a journalist. Open yourself up to the possibilities of new media.” 10 Tips for Becoming a Wired Journalist – The Student Newspaper Survival Blog

  • Twitter take-up Tuesday brought me Clarence

    I’m not going to go into much detail or analysis of what happened to Twitter today, other to point out that this blog post by Jeremiah Owyang started it and became a hub for at least 300 people to connect to each other, and thus to each other’s networks. “Quite simply, my whole hustle is…

  • Managing Your Digital Professional Identity – web.aan.org

    Get an URL, get a portfolio up, get a blog, join the network, be a journalist online even if you’re not an online journalist. Good advice here for j-school students looking to build themselves as a brand. Managing Your Digital Professional Identity – web.aan.org

  • I like San Francisco signage

    The last time I was in San Francisco, I battled with a bout of nostalgia as I missed the real City. But hanging out in North Beach yesterday, I remembered the thing about San Francisco I noticed a few years back: The signage hasn’t been updated in 20 years or so. Check out the old-school…

  • USATODAY.com Reporter Index

    More great functionality from USAT: This time it’s a reporter index page with lists of stories, a profile, and the “recommend” button. A great way to build your brand with name recognition and loyalty. USATODAY.com Reporter Index

  • Why Citizen Shovelware doesn’t work

    …or “Sometimes hyperlocal just ain’t enough.” Community site engine/citizen journalism startup Backfence (Here’s the Palo Alto version.) appears to be well on its way to falling apart. Why? Because people don’t want to participate in your brand, they want to participate in their community. I don’t know if YourHub, a hyperlocal site framework developed by…