Tag: advertising
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Inside AdSense: Fueling creativity in online video – with AdSense for video beta
AdSense for video overlay ads launch in beta. Inside AdSense: Fueling creativity in online video – with AdSense for video beta
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Even before the Internet, news was pretty close to free – The Curious Capitalist – Justin Fox
Yes, that. Especially the bit about how circulation departments are tasked with keeping content, er, advertising in front of eyeballs. Even before the Internet, news was pretty close to free – The Curious Capitalist – Justin Fox
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GateHouse Media – Hyper-Local Community Information – YouTube
Promotional video for GateHouse, my current employer. Hyperlocal-by-default is the way I explain us to bloggers and tech industry folks. GateHouse Media – Hyper-Local Community Information – YouTube
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Greatest Copy Shot Ever Written – A List Apart
“Einstein probably wouldn’t have made a very good copywriter. Nor would David Ogilvy be on anyone’s list of last-minute theoretical physicists.” Greatest Copy Shot Ever Written – A List Apart
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Facebook: Who needs Google? Facebook’s stealth ad system – Valleywag
Flyers are becoming something a bit more interesting, targeted. Facebook: Who needs Google? Facebook’s stealth ad system – Valleywag
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Reflections of a Newsosaur: Yahoo! for Yahoo?
“Newspaper publishers who partnered with Yahoo are seeing such significant online sales increases that they could start producing positive over-all revenue gains as early as 2009, says one Wall Street analyst.” Reflections of a Newsosaur: Yahoo! for Yahoo?
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Google AdWords Help Center – Creating Your Ad
Print advertisers can use a Google tool to design their own ads to run in papers with a goog-for-print deal. Google AdWords Help Center – Creating Your Ad
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Banner Blindness: Old and New Findings (Jakob Nielsen’s Alertbox)
Your banner advertising, at any CPM, is frigging invisible to users. So sayeth the annoying usability guy, and on this, I’ll bow down to his eyetrack study. via Will. Banner Blindness: Old and New Findings (Jakob Nielsen’s Alertbox)
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Online Publishers Need To Stop Selling Space » Publishing 2.0
CPM is DOA. Start selling intentions. But how to convince advertisers that targeted niche ads pay off? Using conversions as a metric is an option, but will it work? Online Publishers Need To Stop Selling Space » Publishing 2.0
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The innovation gap: Your advertising department could use a hand
So here we all are. In the newsroom, in j-school, in our little corner of the blogosphere, producing great journalism, training great journalism students, and pointing out fantastic examples of both to each other and our peers, doing our best to make the transition to online news. One problem. We forgot to bring the advertising…