An eyetracking study shows that reads have a much easier time scanning down a Twitter/FF/FB-like one-column list than a three-column version.
Single Column Lists Take More Pages, But Achieve Better Results – MediaPost
That guy you know from the Internet, probably.
An eyetracking study shows that reads have a much easier time scanning down a Twitter/FF/FB-like one-column list than a three-column version.
Single Column Lists Take More Pages, But Achieve Better Results – MediaPost