An eyetracking study shows that reads have a much easier time scanning down a Twitter/FF/FB-like one-column list than a three-column version.
Single Column Lists Take More Pages, But Achieve Better Results – MediaPost
Tag: eyetracking
Taking a ride with carousels – OJR
Another eyetracking study, this time looking into best practices for “carousel” style featured story slots on news site home pages. I’m a bit of a hater when it comes to these, but I’m glad to see there appears to be a right way to do it.
