Pretty much every single industry that involves convincing consumers that your product, or idea, or business is a great idea has been strafed with a raft of “What [Your Industry Here] Can Learn From Barack Obama” blog posts lately, and journalism is no exception.
This month’s Carnival of Journalism, which I’m late for due to an incredibly busy everything right now, asks the question.
I’m going to cede my space to ruminate on that one to Sean Blanda’s excellent post on how to design like Barack Obama:
“Originally created for GQ by Jonathan Hoefler and Tobias Frere-Jones, the Gotham font was meant to be masculine and fresh, which aren’t bad adjectives for a political campaign. If you are interested, the makers of Helvetica interviewed the creators about their thought process when setting the typeface. But what regular designers can learn from Obama is not only his font selection, but the discipline to create a design and stick to it, much like good politicians stay on message.”