“We journalists have been schooled in a kind of journalism that goes back to the days when a German called Paul Julius Reuter was delivering it by pigeon. His problem was a simple one: getting new information quickly from A to B. It could be stock prices; it could be the assassination of Abraham Lincoln.”
Wagstaff’s column goes a long way to explain the wall I’ve been beating my head against here for the last few days: It’s time for newspapers to step up their efforts to send their stories out into the diaspora.
That means full text RSS feeds, active Facebook profiles maintained by real live staffers who drive discussions and answer questions, full-fledged mobile versions of newspaper.coms, Flickr accounts, YouTube channels, podcasts and videoblogs formatted for iTunes, and paying close attention to whatever’s next.
Start setting those carrier pigeons free, put down the flags, and get off the roof. They’ll get there. They’ll be fine.