Page Views And CPMs Are Suppressing Online Advertising Growth and Innovation » Publishing 2.0

“On a CPM basis, to make $59 billion in online ad revenue, at a $30 CPM, you need 1,966,666,666,666 ad impressions.” – The moral of the story: Change advertising models or die.

Page Views And CPMs Are Suppressing Online Advertising Growth and Innovation » Publishing 2.0

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