Ryan Pitts of the Spokesman-Review runs down the process of buying Ellington, building their own CMS based on it (Cannonball!) and launching it at the paper in Spokane. Check out http://www.spokesman.com if you’ve never seen it before.
As always, this is the sort of stuff that belongs on a local newspaper site as evergreen content. Answer the questions locals and out-of-towners have about your neighborhoods.
Some wishes for improvement at newspaper.coms. via Will S.
A complicated problem with a simple solution: No html allowed in comments. Or use a system that has some granularity to it so you can allow tags but not tags.
Notes on failure: “But with those accomplishments and expansions have come no shortage of starts and stops, bumps, flops, and sometimes outright debacles.”
“Newspapers have a significant opportunity to enhance their coverage. It’s called context, and it’s information that helps readers make better decisions and observations about the news and their community.” The hard part: building the databases.
“On a CPM basis, to make $59 billion in online ad revenue, at a $30 CPM, you need 1,966,666,666,666 ad impressions.” – The moral of the story: Change advertising models or die.