Page Views And CPMs Are Suppressing Online Advertising Growth and Innovation » Publishing 2.0

“On a CPM basis, to make $59 billion in online ad revenue, at a $30 CPM, you need 1,966,666,666,666 ad impressions.” – The moral of the story: Change advertising models or die. Page Views And CPMs Are Suppressing Online Advertising Growth and Innovation » Publishing 2.0

Digital Editor Jim Roberts — Talk to the Newsroom — New York Times

“Some news sites adjust their news decisions based on how many people are clicking on certain stories or photos. We don’t; we still make our own news judgments. And to directly answer your question, we don’t adjust reporters’ salaries according to t Digital Editor Jim Roberts — Talk to the Newsroom — New York Times