- “Quit cajoling the media, cuddling up to them and pretending as if you are on the same side as them.”
- “If you can wrap it up in a short yet memorable anecdote, do it – storytelling sells.”
- “It isn’t about what the media has on their agenda or what they want to talk about. It’s about you and your issue.”
There’s just one thing: all of this advice could (and should) easily be flipped on its head and delivered to the Press.