Tag: Newspapers
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Page Views And CPMs Are Suppressing Online Advertising Growth and Innovation » Publishing 2.0
“On a CPM basis, to make $59 billion in online ad revenue, at a $30 CPM, you need 1,966,666,666,666 ad impressions.” – The moral of the story: Change advertising models or die. Page Views And CPMs Are Suppressing Online Advertising Growth and Innovation » Publishing 2.0
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The price is wrong: Why newspapers have to learn how to get more from readers for what they do – The Inksniffer
John Duncan is what you should read if you really don’t like much of what I have to say – he’s the one bothering to think about how to actually make money out of the print edition. I love the simple idea of charging MORE for the newspaper. The price is wrong: Why newspapers have…
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Gate Keepers – SFWeekly
Newsroom staffers complain about a blogger being made DME for online at the SF Chronicle. Uh, guys, she might complain that you don’t have an online background. Party together or die arguing about it. Gate Keepers – SFWeekly
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Attytood: Another sad day for print journalism
The Weekly World News folds. via Mark H. Attytood: Another sad day for print journalism
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Rearranging the lipstick on a sinking pig
Mark Potts, fresh from the demise of Backfence, rolls out a to-do list for newspapers who actually want to re-invent themselves — as opposed to those that want to have lots of meetings about re-invention. A few of these I’ve been throwing in your face for quite some time, dear readers, so I won’t give…
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The eleventh obvious thing: Your subscribers are dying
Here’s a newsroom exercise sure to drive a stake of fear squarely into the heart of your circulation manager: Count the number of obituaries printed in your paper in the last year for local residents over the age of 60. Now compare that number to your paper’s drop in circulation over the same period. If…
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When Do You Stop The Presses? – Jon Fine
A modest proposal: The SF Chronicle could/should stop the presses and go all-online. When Do You Stop The Presses? – Jon Fine
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Par Excellence
It’s the “Fake Par Ridder” blog. I’m sure this is *really* interesting for the two newsrooms involved. Par Excellence
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Intern season means intern blog season
As much as I might wish for a blog intern, I’m talking about interns at your newspapers with blogs of their own (not someone I hired to read my feeds and post wittier-than-thou Tweets for $10/hour). Let’s start out at a major metro in the west, where an SJSU student on the sports copy desk…
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Ten Principles for Washington Post Journalism on the Web – Washington City Paper
10 Obvious things about the future of the Washington Post to get through your head. Ten Principles for Washington Post Journalism on the Web – Washington City Paper