Tag: advertising
-
Page Views And CPMs Are Suppressing Online Advertising Growth and Innovation » Publishing 2.0
“On a CPM basis, to make $59 billion in online ad revenue, at a $30 CPM, you need 1,966,666,666,666 ad impressions.” – The moral of the story: Change advertising models or die. Page Views And CPMs Are Suppressing Online Advertising Growth and Innovation » Publishing 2.0
-
Baltimore Homicides – baltimoresun.com
That’s a good, clean homicide map. I like that it’s not muddled with any standard news site nav or templating, but at some point, someone’s going to ask us to put some ad positions in apps like this. Baltimore Homicides – baltimoresun.com
-
Bubblegeneration Strategy Lab
“Why doesn’t Craigslist choose small towns? … In cities, there are enough buyers and sellers to make markets work – whether of used stuff, new stuff, events, etc, etc. In smaller towns, there just isn’t enough supply or demand.” Bubblegeneration Strategy Lab
-
Does Google like advocacy ads, or not – Media Grunt: Michael Bazeley
Mike has the institutional memory on this on to point out the possibilities: 1) Google’s policy has changed, 2) Google is making up the rules as it goes along, or 3) Google has a loose salesperson who doesn’t know the diff between ad and edit. Does Google like advocacy ads, or not – Media Grunt:…
-
It’s all in the headline (or not) – Terry Heaton’s PoMo Blog
Terry’s notes on pre-roll advertising in video. It’s all in the headline (or not) – Terry Heaton’s PoMo Blog
-
Crowd wisdom, some assembly required
Scott Karp points out the difficulty in waiting for the monkeys to write Shakespeare and Ian King reminds us all that free content requires filtering that costs time and money. Both are talking about the NYT bit on Heinz’s ketchup-stained UGC ad ploy. Which brings me to the point: User-generated advertising content should be amateurish.…
-
$100 Million Payday For Feedburner – This Deal Is Confirmed – TechCrunch
Google buys Feedburner, which means we’re one giant leap closer to a solid AdSense for RSS feeds. $100 Million Payday For Feedburner – This Deal Is Confirmed – TechCrunch
-
WordPress plugin WP admanager
Could be a useful way to get those rotating house ads rotating. WordPress plugin WP admanager
-
Get Engaged Quickly
10ton.tv – a production company making online video. This one’s pretty cool – curious to see a product advertised. (Full disclosure: An old friend is working with these folks…) Get Engaged Quickly
-
Will the real online news business model please stand up?
Terry Heaton’s take on the Yahoo/Amigos deal and other attempts to make up for lost print revenue with online advertising dollars turns on this point: “…the essential problem for all local media companies is their insistence in the belief that a model of scarcity online will generate the kinds of revenue needed to offset losses…