The evolution of lasvegassun.com’s homepage strategy – more importantly, does a nice design negatively impact traffic?

I first heard Rob Curley talk about this issue at SND ’08 in Vegas, when they were just starting to A/B test the ugly list of stories to see what it would do for traffic numbers. Take a look at this progress report to find out how the Sun’s homepage strategy has evolved.

The evolution of lasvegassun.com’s homepage strategy – more importantly, does a nice design negatively impact traffic?

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