I first heard Rob Curley talk about this issue at SND ’08 in Vegas, when they were just starting to A/B test the ugly list of stories to see what it would do for traffic numbers. Take a look at this progress report to find out how the Sun’s homepage strategy has evolved.
The evolution of lasvegassun.com’s homepage strategy – more importantly, does a nice design negatively impact traffic?
⚠️ This post is more than five years old. Links may rot, opinions may change, and context might be missing. Proceed with cautious optimism.