Manifestology

{In the spirit of the journalism blog carnival, I’m linking to posts by some of my fellow barkers on display today as I have time.}

Pat Thornton lets fly with a manifesto + examples in “The Web is the greatest thing to ever happen to journalism.

A clip:

Go local – Many papers are adding more and more wire content. That’s not why people read local newspapers. They come for local stories. If you don’t deliver what people want, why would they come to your site? Don’t try to out-CNN CNN, because you won’t. Own your local stories, and people will come. You can only own the stories within your own sphere of influence. But you should rock those stories to the core.”

Go read the whole thing. It’s a nice time of year for manifestos. I might have to pen another one. 😉

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