Banner Blindness: Old and New Findings (Jakob Nielsen’s Alertbox)

⚠️ This post is more than five years old. Links may rot, opinions may change, and context might be missing. Proceed with cautious optimism.

Your banner advertising, at any CPM, is frigging invisible to users. So sayeth the annoying usability guy, and on this, I’ll bow down to his eyetrack study. via Will.

Banner Blindness: Old and New Findings (Jakob Nielsen’s Alertbox)

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