Mindy McAdams writes:
“I’m sometimes contacted by editors and journalism organizations who would like me to come and do some training for them. As I’m busy with my day job, my first question is always, ‘What do you want?'”
Thankfully, she goes on to give you, editor and/or journalism organization, an idea of where to start.
The bullet points:
- Teach Flash to your print graphics people. They already know how to create an infographic, now show them how to make it dance.
- Teach audio recording and Soundslides to your photographers. They already know how to tell a story, now show them how to make it sing. (I hope I can come up with a third layer for this metaphor cake I’m baking.)
- Teach point & shoot video to your reporters. They already know how to gather information, now tell them how to make it onto the Most Viewed list at YouTube. (That didn’t go so well, the metaphor cake.)
There’s more to Mindy’s post, so read the whole thing.
As usual, I’ve got a something or two to add to the list:
- Teach community management to the social connectors in your newsroom and get them involved in the message boards, blogs and community sites where you call for comment and beg for interaction from your readers. Seed those clouds.
- Teach database software to the wonkiest, number-hungry reporter in your newsroom and encourage them to bust up those PDFs and reports all those state agencies send them into easily digestible chunks. Then talk to those guys on the graphics desk you taught Flash…
I know you can see it coming an 18-wheeler full of newsprint away, but here comes the call for comment.
What’s your A1 top priority right now for training in your newsroom?
I don’t care if you write for a tabloid, college paper, local placeblog, niche site, major metro, community newsletter, alt weekly, or the New York Times — What’s the one thing you wish your news site had more of?*
*(Other than sentences ending with prepositions.)