“Real estate advertisers who place their ads in local papers will have the option to put their listing and open houses on Zillow. Newspapers will be able to use Zillow’s platform to enhance their online sites.”
11 Newspaper Companies Partner with Real Estate Giant Zillow.com – E&P
Some thoughts on Yelp and how many niches it can serve, how it goes about its business.
GarageSeek Rates Mechanics, But Yelp Will Kill This Category Too – TechCrunch
Jeff’s post about the logic behind the LJWorld’s new Django-driven biz directory vertical.
Jon Friedman talks to the Orange County Register biz editor about creating exclusive local content – like a real estate blog.
This is running WordPress. And it’s awesome. Oh, and it’s a great travel site, too.
Indianapolis Star, er, mommy vertical. Needs targeted ads. Does a user of this page really want a reprint of the COLTS GOING TO SUPER BOWL front page? Some might, but that sounds like a house ad targeted run-of-site.
Two weeks ago, a little business brief zipped across my workflow radar at the office – mtvU buys RateMyProfessors.com*.
For those of you keeping up with the college newspaper business, last summer, mtvU bought College Publisher, by far the largest hosting and CMS provider for online student media.
Now, the Viacom subsidiary adds RateMyProfessors to its stable.
Awesome move.
What’s the best vertical service your college newspaper can provide to you readers? I say it’s a professor-rating site, closely followed by a textbook exchange bulletin board of some sort. (Note to self: develop ultimate Web 2.0 textbook exchange site and sell to mtvU for millions.)
Soon enough, we’ll start to see professor rating widgets showing up on college newspaper sites. Very cool, very sticky, and very useful to readers.
So what’s the one vertical your small-to-medium sized newspaper not on a college campus needs to provide to its readers?
Let’s put it this way: What’s the one thing unique and special and specific about your town that you simply should not get outdone on by any other media outlet or service?
*(School spirit disclosure: RateMyProfessors was founded by an SJSU alum, inspired by SJSU profs.)
Frickin’ awesome high school football site from the Amarillo Globe-News. via AngelaG.