Back in the excellent philosophy class I took in high school (Hi Mr. Lutness!), epistemology was simply explained as How You Know What You Know.
And different philosophers said you know what you know for different reasons. George Berkeley, for example, had this whole “seeing is believing” thing, for example. If he didn’t perceive it with his own senses, it might as well not exist.
No retweets for him, I suppose. No newspapers. I seriously doubt he would have trusted cable news had it existed in his day.
(Scholarly friends: I am aware that Berkeley took the above given as step one, and then rambled off into metaphysics, yes. I am not going to go there today.)
And so we come to a few amusing events of the past week or so. I have three in mind.
- Jason Calacanis, Web entrepreneur and investor, posts a series of tweets about the Apple tablet the night before and morning of its unveiling. Journalists at several surprisingly major news organizations repeat and report the rumors Calacanis starts.
- Someone poses as the philosopher Jurgen Habermas on Twitter.
- Someone pretending to be from a rich family claims to give millions to help post-earthquake Haiti.
In all three cases, [GENERALIZATION AHEAD] our desire to believe seems to have been the primary reason we did so.
You got duped by @Jason
The Calacanis story took advantage (and indeed, mocked) the breathless pre-announcement hype about the tablet. I probably saw it because someone retweeted one of Jason’s early posts claiming to have been a beta tester, and I have to ask myself why I clicked. The truth is, I was quietly reading everything I could get my hands on about the tablet, building up my own hopes and dreams of a magical and wonderful device.
Multiply me by millions, and you get an idea of what the demand was like for information, rumors, patent translations, and actual leaks about the tablet in the run up to the moment when the little heavy-thing-landing-in-a-pile-of-dust “iPad” text dropped into Steve’s slide on screen in San Francisco.
So Calacanis, just for fun (I think), provided some supply for that demand.
Was he a reliable source? Only if you’d never paid attention to him before, which really works out well for him when you do the math. There were plenty of people who had followed Jason’s work, attitude, and penchant for showmanship long enough to stay skeptical.
Of course, anyone with a search engine could also quickly become a skeptic.
The moral of the story for reporters? Consider your source’s history on the topic and motivation at all times. Then consider it again.
I got duped by @JHabermas
Look, I dropped a philosopher’s name earlier, and I’ve done bits and pieces of reading on postmodern philosophy, and I’m a big fan of Guy Debord and whatnot, but I haven’t studied Jurgen Habermas. But I do know he’s the “public sphere” guy, and when I retweeted @attackerman’s “THAT’S JURGEN HABERMAS” update, I didn’t do a whole lot of investigation. None, actually.
But, of course, someone knew better.
Jurgen Habermas’s audience knows more than I do. Follow the trail from that link and its comments, and you’ll even find someone who (claims to have) tracked down Habermas on the phone:
“He added that ‘my email address is not publicly available,’ which suggests that perhaps he didn’t quite understand what I was getting at. In fact, the father of the public sphere doesn’t seem to understand the internet very well at all, judging by his few previous references to the topic.” [The links are in the original.]
Wait, run that back a paragraph. Did you catch that little parenthetical disclaimer I dropped in?
“…someone who (claims to have) tracked down…”
Hedging my bets.
Why?
Because I don’t know the person who says they made the call to Habermas, and I didn’t take the time to even check their About page. The author did, however, include a link to an mp3 he says is the recorded conversation between him and Habermas about the Twitter account. That would be easy enough to listen to, and anyone familiar with Habermas’s voice could confirm it’s him.
But I haven’t listened, although I would be amused to hear some sort of creative remix of it if such a thing were to go viral.
Moral? If you don’t know the answer to a key question about your source, someone else probably does. Find them. And ask them.
Stefan Roberts didn’t dupe Wikipedians
A man says he’s Stefan de Rothschild, and he’s giving $2.5 million to Haiti.
Ingredients:
- Famous European name
- Unusually large charitable donation
- A few quick Web sites
- A handful of Wikipedia entries
I’m going to lean heavily on this Valleywag post to explain the sequence of events (I know, consider the source, right? But there’s lots of links in that post, too.) The important part is that the guy was a faker, and although no journalist caught it, he was busted when he caught the attention of Wikipedia reviewers who noticed he kept putting the same fake pages up on the encyclopedia I’ve linked to four times in this post.
Here’s a quote from Valleywag’s story:
“What brought Roberts down was one of the tools he used to hoist himself up, Wikipedia, on which he posted no fewer than five fake entries: for himself, for his fake line of Rothschild family members and for one of his fake companies, Rothschild Estates. His antics caught the attention of the Wikipedia Review after editors kept deleting the fake entries and Roberts kept trying to resurrect them.”
Moral: Give a small number of editors a reliable system for tracking down claims of truth, and it gets easier to spot falsehoods, whether the editors have expertise on the topic or not.
[UPDATE: So there's a comment below that points out an important factual error I made in the Rothschild bit. In fact, it's an error that makes this "moral" have no backup in the actual narrative of the fraud and its discovery. I'll explore it further and report back here, or in the comments, about what I figure out.]
I like tools and systems and truth, so I’m going to repeat variations of the aforementioned morals-of-the-story in a real general way for a moment. Bear with me.
- If you give journalists tools to help them spot anomalies in the system of the news, it gets easier to discern what’s true.
- If you give journalists tools to help them track how truthful sources are, it gets easier to tell readers what’s true.
- If you give journalists tools to ask their sources and readers good questions, everybody wins.
Did I mention I like tools? And truth? And also, links. Feel free to suggest a few more in the comments of this post, or wherever fine links are shared.
Customer service, community management, and comment threads
If you’re reading this, you’ve probably been on one side (or quite possibly the other) of an exchange that goes something like this:
PERSON AT NEWSPAPER WITH WEB-RELATED JOB: Sentinel, this is Ryan, how can I help you?
USER: Your website’s all wrong.
PANWWRJ: Really? What’s wrong?
USER: You don’t use XMLT 4.1. It’s still on 4.05. And your feeds are all gunked up with UTF-7. And your reporters talk too much about the city council. They should be writing stories about what the county commission is doing to the street in front of my house! And why can’t I read your forums on my jailbroken Palm Pilot? I can read the [LARGE NEWSPAPER LOCATED ON A DIFFERENT CONTINENT]‘s blogs on it just fine.
PANWWRJ: Interesting.
Fun, right? Right? Guys?
OK, so maybe it isn’t that much fun to take that call.
But why do we get them? Do print readers give us as much input? What’s the ratio of letters-to-the-editor sent by mail to the number of website comments expressing an opinion on an issue?
Paul Ford, who you might vaguely remember as the guy responsible for scanning and cataloging the archives of Harper’s a few years back, has given the phenomenon illustrated in the above call transcript a name:
Why Wasn’t I Consulted?
Read his piece on the Web as a customer service medium. Now. Go ahead. I’ll wait.
To loosely paraphrase, summarize, and otherwise interpret his thesis, for those of you that insisted on continuing to scan this post without pause:
The Web, and related communication methods, provide the instant gratification of a little “swoosh” sound as we send our opinions off into the ether, and a “ding” as they arrive in inboxes, as text messages, or even a handsome little bit of javascript that refreshes a “thumbs up” count next to a comment on a news article as we mash the little thumb in earnest, albeit truncated, appreciation of what’s been said.
Instant gratification.
Funny thing about instant gratification, however, is that it’s the perfect way to set the expectation that my swooshing e-mail, my dinging text message, and my refreshing little thumbs-up have an effect, a value, an importance. When my vote is added to the poll results, I feel I have been consulted on the issue.
Here’s Paul Ford on “Why Wasn’t I Consulted”:
Let’s go back to our call transcript, and see what our news website user is trying to express, exactly.
USER: I am important, and my opinion matters.
PERSON AT NEWSPAPER WITH WEB-RELATED JOB: Of course you are, and it does. Honest.
USER: So next time you decide to upgrade your webserver to Venus 5.89 instead of Mars 4.12, you should ask me about it first. Why Wasn’t I Consulted? I probably know more than you about it, anyway.
A-ha.
Sound familiar?
“My readers know more than I do.” — Dan Gillmor
So if we’ve established that the Web is the best medium ever to feed the “Why Wasn’t I Consulted?” need, and we’ve established that in the broad, overarching sense of the relationship of a single reporter to the public at large connected by the Web, that our readers know more than we do, what are we doing to tap into that need and that knowledge?
Well, there’s an obvious spot on news sites where we can tap in, but we don’t always.
Comment threads.
A few ideas:
If you’re a social media manager, or a community manager, or an online editor, or a web producer, or bear the weight of some other title that involves this sort of work, you’re probably already doing this, right?
More to think about
Metafilter founder Matt Haughey — and if you know anything about Metafilter, you know they do WWIC right — tells a story about spending a few hours in an airport with Craig Newmark:
Is that how you handle customer service?
If not, what sort of software and systems would make the job easier?