On IdeaLab: ReportingOn, rephrased in the form of a question

Over at the PBS IdeaLab blog, where I write about the development of ReportingOn, my Knight News Challenge project, I just posted something that starts to get into what Phase 2 of the “back channel for your beat” is going to look like.

Well, not what it’s going to *look* like exactly, but how it’s going to be framed.

Here’s a snippet:

“…the goal was always to give journalists — whether they’re a neighborhood blogger or the Baghdad bureau chief at the Washington Post — a place to ask questions about what they’re reporting on.

The shift that we’re making is a move from asking ‘What are you reporting on?’ to asking ‘What do you need to know about what you’re reporting on?

That’s where influences like Stack Overflow come into play. What’s the best way to organize and surface questions from journalists about a given topic?”

Check it out, and let me know if you think we’re on the right track.  Things are really starting to come together, and some of you should start to hear from me privately soon, as I nose around for newsrooms and neighborhood bloggers to test out Phase 2.