A great study by Northwestern master’s student C. Max Magee surveys Online News Association members and other online journalists to find out which skills are most important for aspiring Web-native producers and managers.
Some of the findings are pretty standard: Attention to detail, multitasking ability, and communication skills are high on the list. That should go for any reporter or editor.
When it comes to technical skills, HTML, CMS use, and Photoshop are the big three, with Web usability in fourth place. I’m not sure if we’re talking about accessibility or UI, but I’m glad to see that folks think it’s important, either way.
Hmm. I’d like to see those last two a bit higher, but perhaps the majority of papers take a walk-then-run approach, which makes sense in many, many ways.
Skills that aren’t mentioned at all? RSS and blogs.
“…we don’t consider video journalism to be a ‘cyber-fad,’ or ‘an after-thought.’ Nor would we concede that television stations’ journalism is better produced than our own; in fact we have an advantage in being able to create a new form without being constrained by time limits or Nielsen ratings.”
Take that, broadcasters. Note to self: Production values are crucial…