Newspapers ready to start aggregating the competition

The New York Times reports that the Washington Post and other newspapers are linking up with Inform.com to display links to related stories from other news sources — not just from blogs, but from newspapers, too.

Let the aggregation begin.

From the NYT story:

“This lets us be a search engine,” said Kelly Dyer Fry, director of multimedia for Opubco Communications Group, which publishes the Oklahoman and its Web site, NewsOK.com. “We look at it like we just hired 30,000 journalists, because now we can give you our story and what the rest of the world is saying about it.”

That’s certainly the right idea: “This lets us be a search engine.” Your newspaper should be the central spot for news and information for your readers. If it’s not, then something’s wrong.