Tag: Newspapers
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Rethinking Mass Culture – Douglas McLennan
“If the average reading level is eighth grade, in a mass-culture model you want to write to that level and hope you capture the largest demographic segment. And you hope that those below the level will give you a chance.” Rethinking Mass Culture – Douglas McLennan
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Get Smart About Your Readers – Readership Institute
Rich Gordon’s hierarchy of database journalism: must-read for anyone trying to figure out where to start parsing. via Squared. Get Smart About Your Readers – Readership Institute
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Building Local Business Pages on Facebook – Screenwerk
Dead simple How to Add a Page for Your Newspaper to Facebook. Building Local Business Pages on Facebook – Screenwerk
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Cooking the Books – Recovering Journalist
“There’s an old joke in the newspaper business about the publisher who decides it’s time to retire, and decides to pick a successor from his senior staff. He calls each one of them in for an interview….” Cooking the Books – Recovering Journalist
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If it weren’t for those meddling Montana kids…
The funny thing about disruption and disintermediation is that you never see it coming if you’re the incumbent, the old school, the big slow mover lumbering into the future baby step by baby step. Know what I mean? Wes Eben, publisher of the Big Horn County News in Hardin, Montana knows what I mean. Well,…
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Meeting story hydraulics
John Robinson, editor at the Greensboro News & Record, on stepping away from the “meeting story”: “Welcome to the world of hard choices. It’s always been this way. We don’t cover everything. We don’t even cover what we used to. Newspaper staffs are getting smaller, yet the number of meetings and events, of commissions and…
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The smartest thing I’ve read in a long time
From Deborah Potter at Advancing the Story comes a short and sweet post about NaplesDailyNews.com. “Print reporters and photographers were all told that they no longer worked for the paper, says Phil Lewis, editor and vice president of naplesdailynews.com/Naples Daily News. They were all transferred to dot.com–which the company now sees as a kind of…
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Jason Calacanis Cold to Local Newspapers as Business – PJNet
Len Witt talks with Jason about local newspapers. Jason thinks it’s hard to make a run at profitability with 2,000 readers for each site. Howzmbout a national ad network? Jason Calacanis Cold to Local Newspapers as Business – PJNet
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Micro-blogging the weekend : Local News : Knoxville News Sentinel
Jack Lail aggregates a stream of local posts to Twitter and publishes it (as his column? not sure) in print and online at knoxnews.com. Micro-blogging the weekend : Local News : Knoxville News Sentinel
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On the Internet, nobody knows you’re an editor
Try as you might to control the home page of a news site, to set the agenda, to drive readers to the stories you think are most important, readers can find what they want on the Web without your help.