Tag: modernization
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It’s not the economy, stupid
I’m sorry, but every time a newspaper executive discussing layoffs and buyouts blames things like “a drastic economic slump and the meltdown of the Bay Area housing market” I laugh. Are you kidding? Is that a joke? Your profits are shrinking because The World Has Passed You By. For more than ten years newspaper companies…
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Modernize your newsroom today
Many employees at news organizations have a very easy time blaming out-of-date computers, front-end print publishing systems, and Web content management systems on such faceless, amorphous entities as “Corporate,” or perhaps “The Budget.” Nevertheless, there are plenty of free or not-completely-expensive ways you can modernize your newsroom today. Here are 5. Use Google Documents (or…
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The one dollar newspaper
Call me some sort of radical, but here’s a simple proposal that I think could provide newspapers with a big boost in single copy sales, and profits, too: On the rack or in the box, your newspaper now costs one dollar. When was the last time you paid less than a dollar for a bottle…