Sniffing the Gluetrain

⚠️ This post is more than five years old. Links may rot, opinions may change, and context might be missing. Proceed with cautious optimism.

Of course, if 95 is your preferred number of things in a list, check out the Gluetrain Manifesto, circa 1999.

15. In just a few more years, the current homogenized “voice” of business—the sound of mission statements and brochures—will seem as contrived and artificial as the language of Internet manifestos.

via Cluetrain co-author Chris Locke, aka Chief Blogging Officer, aka RageBoy.