In the IHT, via Romenesko:
“Now The Standard is fighting back, using a new, cashless payment system to try to make it easier for Londoners to buy the paper, even if they do not have the necessary 50 pence, or $1, in their pockets. Instead of handing over a coin or two, readers touch a card, called Eros, onto specially equipped devices at more than half of its 300 vendors around London.”
That’s what I’m talking about: Modernize the experience of buying the print edition if you want anyone to even think about doing it.
Wait, it gets better, I love this part:
“The Eros cards, which can be bought via the Internet, offer a discount on the price of the paper. The discount increases with the frequency of purchases.”
Now we’re talking: Buy the card online (or at a kiosk on the street, I’m hoping) and you actually get a better deal than you would with your quarters, er, pence, and the deal gets better the more often you buy the paper.
So not only are you now modernizing the purchase experience, but you’re building brand loyalty and putting a piece of marketing for your paper in the pocket of the consumer.
Yes to all of that, and yes again.