“On any given Web page, users will either click something that appears to take them closer to the fulfillment of their goal, or click the Back button on their Web browser.”
The Page Paradigm – Good Experience
That guy you know from the Internet, probably.
“On any given Web page, users will either click something that appears to take them closer to the fulfillment of their goal, or click the Back button on their Web browser.”
Ryan Sholin 