Mark Hamilton on why the “current crisis” in the news business might pay off on the other side of the chasm:
“Even if the American economy turns around in a big way, newspaper health won’t magically improve, because of the internet, demographic and societal changes, etc. But newspaper companies are likely to find that their new, slimmer and leaner-staffed newspapers are giving them something closer to the profitability that they enjoyed in the good old days. Increasing page counts, staff, etc. will interfere with that, particularly as newspapers compete against an ever-growing number of folks seeking to suck up ad dollars.
It’s inevitable that by the time the American economy improves, some of the metros will have figured out how to remake the slimmer, smaller-staffed newspaper work for both readers and advertisers. Those that are successful will provide the template. Out of that comes the reinvented metro daily.”
Four months earlier: It’s not the economy, stupid.
Sometimes reinvention happens out of necessity.