“Every publisher or station manager I’ve met obsessed over brand. And that’s kept many of their managers from approving individual projects that would live on outside servers without the employer’s name and logo.”
Len Witt on News, Improved: “For me, it is like issuing a CPR manual, when the victim is already down and clutching his chest. All the information is helpful, but he might well die before I figure out how to do what’s outlined in the book.” via Mark.
“While many newspapers still consider a newspaper’s website to be just that, a newspaper’s website, Wilson considers it – and has so for a long time – as a medium standing on its own.”
“Good editors are discovering that the traditional, top-down ‘I-paid-my-dues-and now-it’s-your-turn’ style fails to foster the nimble thinking, collaboration and risk-taking newspapers today need”
“The key here is recognizing that one person alone is not going to start the story — or finish it. To get from the reporting to the Web site calls for at least two people in probably 90 percent of cases where the story is anything beyond plain text.”
Steve Outing in E&P. Far more practical than the average handwringer.