$20, July 31, 2 p.m. – WebHed Webinar.
“A headline — please keep this in mind — is inherently elliptical and approximate. The text has the exact, detailed information. The headline is a suggestion that you should read the damn story.” – via Blogslot.
15,200 hits. Remind me to avoid cliche heds based on movie titles.
Bob breaks down what makes a great web hed.