Tag: advertising
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Say goodbye to the page view as an ad metric – Terry Heaton
“The Wall St. Journal is reporting that Nielsen NetRatings will drop the page view as a metric to measure web traffic and instead rely more on time spent on a site. ComScore, according to the report, will also begin de-emphasizing page views.” Say goodbye to the page view as an ad metric – Terry Heaton
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Lawrence Journal-World / Marketplace / Directory
Django-driven biz directory. Lawrence Journal-World / Marketplace / Directory
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Can Papers Get Smart About Print on Demand? – E-Media Tidbits
This is the most worthwhile thing E-Media Tidbits has posted since Steve Outing left. Can Papers Get Smart About Print on Demand? – E-Media Tidbits
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Oodle, giving you classifieds — with a touch of help – VentureBeat
A smart newspaper company should buy Oodle today and serve it up as their own online classifieds solution. Yeah, I said today, and I meant it. Oodle, giving you classifieds — with a touch of help – VentureBeat
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First post from the Kelsey conference – Howard Owens
“Prediction #4: Twenty percent of small businesses will advertise on mobile platforms.” First post from the Kelsey conference – Howard Owens
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Online needs to be engine, not caboose | Chicago Tribune
Good breakdown of the math on the recent ad revenue numbers. Print down, online up, but still a 160 million dollar gap. Thx Howard. Online needs to be engine, not caboose | Chicago Tribune
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WPNI Rolls Out Blog Ad Network, Taps Adify to Power It
The Washington Post launches a blog advertising network. That’s a newspaper company, adapting and thriving in a new business model, creating the network themselves instead of waiting patiently to lose market share to it. Bright idea. WPNI Rolls Out Blog Ad Network, Taps Adify to Power It
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Web Site Promotions – NAA
Competition winners for house ads promoting elements of newspaper Web sites. Web Site Promotions – NAA
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Newspapers make more from online video than TV » Terry Heaton’s PoMo Blog
“Smart newspapers are offering these ads as part of their online classifieds, and there’s no reason television stations can’t do the same. Classifieds are the place in the print world where people go when they want advertising.” Newspapers make more from online video than TV » Terry Heaton’s PoMo Blog
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Why are online journalists asked to monetize everything they do?
Rob Curley raises the above question in a comment thread on Melissa Worden’s post about onBeing, the new Washington Post project Curley’s involved in. Curley says: Why are online journalists treated so differently at most newspapers than the print journalists are? I mean, if a print editor was planning a huge enterprise project that was…