Looks like the way to go for feature video. This is more like the big wide QT screen than something that fits in an embedded Flash player.
Compression Session: The Secrets to Great QuickTime Compression by PF Bentley – The Digital Journalist (November 2006)
⚠️ This post is more than five years old. Links may rot, opinions may change, and context might be missing. Proceed with cautious optimism.