Google News now links to wire stories from the original source (AP, AFP, etc.), hosted by Google, in addition to the 5,137 versions of each wire story posted at individual news sites.
Three reasons why this is good for newspapers:
- Newspaper.coms no longer have to spend time, money, and resources on trying to build the best semantic, SEO-friendly code for their wire stories that are the least unique content on their sites. They should work on doing that for local news and information anyway, but stop worrying about how you host AP stories and what that does to your placement on Google News.
- The rewards that newspapers with higher PageRank and more incoming links get on Google News might slowly diminish as the Google-hosted wire stories draw more attention. Again, worry less about SEO and more about creating local content for local readers.
- The page view spikes from getting a wire story or an editorial on a national issue to show up on Google News are nearly worthless, anyway. A reader from Poughkeepsie who clicked on the AP story hosted by your newspaper.com in Jackson Hole isn’t coming back to find out how the rodeo turns out.