Invisible Inkling

Ryan Sholin on the future of newspapers, online news and journalism education.

All About unbundled-media

On the Internet, nobody knows you’re an editor

Try as you might to control the home page of a news site, to set the agenda, to drive readers to the stories you think are most important, readers can find what they want on the Web without your help.

It’s high time to send our pigeons out into the diaspora

Jeremy Wagstaff on the outdated definition of ‘news’:
“We journalists have been schooled in a kind of journalism that goes back to the days when a German called Paul Julius Reuter was delivering it by pigeon. His problem was a simple one: getting new information quickly from A to B. It could be stock prices; it [...]

Show off your front pages

David Weinberger describes the unbundling of media in clear terms:
“I’ve been saying for a while, and I think in Everything Is Miscellaneous, that the new front page is distributed across our day and our network. Much of it comes through our inbox. It consists of people we know and people we don’t know recommending items [...]

If you don’t get unbundled media, you’re not selling attention*

Command-and-control, top-down, masthead mass media is dead.
Seriously.
It’s over, and the readers/users/viewers won.
And without getting all “Information wants to be free,” I’ll just say that if you don’t get what Howard** and Zac are talking about here, it’s time for you to start understanding it.
Take Howard’s advice, young journalists:
“Blogs should be a daily routine for every [...]

Mine, mine, it’s all mine!

I want to save my favorite stories, right here, at your newspaper.com. Because really, what’s the sense in Digging a story about my neighborhood?