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	<title>Ryan Sholin &#187; semantics</title>
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	<description>The future of news. And more. No funny stuff.</description>
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	<itunes:summary>Ryan Sholin on the future of newspapers, online news and journalism education.</itunes:summary>
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	<itunes:author>Ryan Sholin</itunes:author>
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		<title>Are your readers a community?</title>
		<link>http://ryansholin.com/2009/07/08/are-your-readers-a-community/</link>
		<comments>http://ryansholin.com/2009/07/08/are-your-readers-a-community/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 17:19:41 +0000</pubDate>
		<dc:creator>Ryan Sholin</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[news organization]]></category>
		<category><![CDATA[readers]]></category>
		<category><![CDATA[semantics]]></category>
		<category><![CDATA[the former audience]]></category>

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		<description><![CDATA[I asked my Twitter followers what they think of substituting the word &#8220;community&#8221; for &#8220;readers&#8221; and I&#8217;m getting lots of good responses, many of them negative. Either I didn&#8217;t know &#8220;community&#8221; had much of a stigma, or I spent too long working with &#8220;community&#8221; newspapers to notice. Back then, it seemed like a great linguistic&#8230;]]></description>
			<content:encoded><![CDATA[<p>I asked my Twitter followers what they think of substituting the word &#8220;community&#8221; for &#8220;readers&#8221; and I&#8217;m getting lots of good responses, many of them negative. </p>
<p>Either I didn&#8217;t know &#8220;community&#8221; had much of a stigma, or I spent too long working with &#8220;community&#8221; newspapers to notice. Back then, it seemed like a great linguistic way to hold a grizzled editor or publisher&#8217;s hand as they made the leap from thinking of the people in town as their &#8220;readers&#8221; to collaborating with them as &#8220;the former audience&#8221; <a href="http://en.wikipedia.org/wiki/We_the_Media">as Dan Gillmor called them</a>.</p>
<p>Twitter conversation embedded below, using <a href="http://twickie.pirillo.com/">Twickie</a> to try it out.</p>
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<div style="clear:both; padding: 15px 0; "><a href="http://www.ryansholin.com" rel="nofollow"><img src="http://s3.amazonaws.com/twitter_production/profile_images/297664160/BostomMug400_normal.jpg" style="border: 0; float: left; padding: 4px 15px 45px 0; width: 48px; height: 48px;" /></a>
<div style="font-size: 11pt; line-height: 14pt;"><strong><a href="http://twitter.com/ryansholin" rel="nofollow">ryansholin</a>:</strong> I&#39ve been substituting the word &#8220;community&#8221; every time I start to type &#8220;readers&#8221; lately. What do you think?
<div style="text-align: right; font-style: italic; color: silver; font-size: 8pt; padding-top: 10px;">about 44 minutes ago</div>
<div style="text-align: right; font-size: 8pt;"><a href="http://twitter.com/ryansholin/statuses/2534592379" rel="nofollow">Wed Jul 08 16:22:52 +0000 2009</a></div>
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<div style="clear:both; padding: 15px 0; "><a href="http://www.zamboangathemovie.com" rel="nofollow"><img src="http://s3.amazonaws.com/twitter_production/profile_images/53383582/Judy_Taz2_normal.jpg" style="border: 0; float: left; padding: 4px 15px 45px 0; width: 48px; height: 48px;" /></a>
<div style="font-size: 11pt; line-height: 14pt;"><strong><a href="http://twitter.com/lacajag" rel="nofollow">lacajag</a>:</strong> I like it. That&#39s what communication&#39s all about now.
<div style="text-align: right; font-style: italic; color: silver; font-size: 8pt; padding-top: 10px;">about 42 minutes ago</div>
<div style="text-align: right; font-size: 8pt;"><a href="http://twitter.com/lacajag/statuses/2534627161" rel="nofollow">Wed Jul 08 16:25:10 +0000 2009</a></div>
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<div style="clear:both; padding: 15px 0; "><a href="http://www.greglinch.com" rel="nofollow"><img src="http://s3.amazonaws.com/twitter_production/profile_images/64401479/IMG_8389__brian___cropped__normal.jpg" style="border: 0; float: left; padding: 4px 15px 45px 0; width: 48px; height: 48px;" /></a>
<div style="font-size: 11pt; line-height: 14pt;"><strong><a href="http://twitter.com/greglinch" rel="nofollow">greglinch</a>:</strong> I&#39ve been liking &#8220;the former audience&#8221; more and more lately, but mostly avoid using it myself for some reason. Community = good.
<div style="text-align: right; font-style: italic; color: silver; font-size: 8pt; padding-top: 10px;">about 41 minutes ago</div>
<div style="text-align: right; font-size: 8pt;"><a href="http://twitter.com/greglinch/statuses/2534636655" rel="nofollow">Wed Jul 08 16:25:47 +0000 2009</a></div>
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<div style="clear:both; padding: 15px 0; "><a href="http://www.wordyard.com" rel="nofollow"><img src="http://s3.amazonaws.com/twitter_production/profile_images/59714692/scottedit_normal.jpg" style="border: 0; float: left; padding: 4px 15px 45px 0; width: 48px; height: 48px;" /></a>
<div style="font-size: 11pt; line-height: 14pt;"><strong><a href="http://twitter.com/scottros" rel="nofollow">scottros</a>:</strong> good plan when readers really are community. True for some pubs/sites, not others. If not, then calling it so just rankles.
<div style="text-align: right; font-style: italic; color: silver; font-size: 8pt; padding-top: 10px;">about 37 minutes ago</div>
<div style="text-align: right; font-size: 8pt;"><a href="http://twitter.com/scottros/statuses/2534700555" rel="nofollow">Wed Jul 08 16:30:08 +0000 2009</a></div>
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<div style="clear:both; padding: 15px 0; "><a href="http://www.nj.com/ledgerlive" rel="nofollow"><img src="http://s3.amazonaws.com/twitter_production/profile_images/76051613/maludesk_normal.png" style="border: 0; float: left; padding: 4px 15px 45px 0; width: 48px; height: 48px;" /></a>
<div style="font-size: 11pt; line-height: 14pt;"><strong><a href="http://twitter.com/briandonohue" rel="nofollow">briandonohue</a>:</strong> don&#39t like it. Use of community to describe online followers, etc is a pet peeve of mine.
<div style="text-align: right; font-style: italic; color: silver; font-size: 8pt; padding-top: 10px;">about 35 minutes ago</div>
<div style="text-align: right; font-size: 8pt;"><a href="http://twitter.com/briandonohue/statuses/2534727136" rel="nofollow">Wed Jul 08 16:31:48 +0000 2009</a></div>
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<div style="clear:both; padding: 15px 0; "><a href="#" rel="nofollow"><img src="http://static.twitter.com/images/default_profile_normal.png" style="border: 0; float: left; padding: 4px 15px 45px 0; width: 48px; height: 48px;" /></a>
<div style="font-size: 11pt; line-height: 14pt;"><strong><a href="http://twitter.com/CatrionaStuart" rel="nofollow">CatrionaStuart</a>:</strong> Depends. You can have readers and not community. IMHO community denotes sharing knowledge/ideas/function.  <a href="http://bit.ly/3XWBL7" rel="nofollow">http://bit.ly/3XWBL7</a>
<div style="text-align: right; font-style: italic; color: silver; font-size: 8pt; padding-top: 10px;">about 34 minutes ago</div>
<div style="text-align: right; font-size: 8pt;"><a href="http://twitter.com/CatrionaStuart/statuses/2534741037" rel="nofollow">Wed Jul 08 16:32:42 +0000 2009</a></div>
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<div style="clear:both; padding: 15px 0; "><a href="http://www.nj.com/ledgerlive" rel="nofollow"><img src="http://s3.amazonaws.com/twitter_production/profile_images/76051613/maludesk_normal.png" style="border: 0; float: left; padding: 4px 15px 45px 0; width: 48px; height: 48px;" /></a>
<div style="font-size: 11pt; line-height: 14pt;"><strong><a href="http://twitter.com/briandonohue" rel="nofollow">briandonohue</a>:</strong>  My readers are not part of my community. They won&#39t babysit my kids in a pinch or coach my kid soccer&#8230;
<div style="text-align: right; font-style: italic; color: silver; font-size: 8pt; padding-top: 10px;">about 34 minutes ago</div>
<div style="text-align: right; font-size: 8pt;"><a href="http://twitter.com/briandonohue/statuses/2534742232" rel="nofollow">Wed Jul 08 16:32:46 +0000 2009</a></div>
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<div style="clear:both; padding: 15px 0; "><a href="http://www.charliebeckett.org" rel="nofollow"><img src="http://s3.amazonaws.com/twitter_production/profile_images/75749431/beckett_2_normal.JPG" style="border: 0; float: left; padding: 4px 15px 45px 0; width: 48px; height: 48px;" /></a>
<div style="font-size: 11pt; line-height: 14pt;"><strong><a href="http://twitter.com/CharlieBeckett" rel="nofollow">CharlieBeckett</a>:</strong> I think community is almost a dead word now. Just because a group all read something doesn&#39t make them a cohesive community
<div style="text-align: right; font-style: italic; color: silver; font-size: 8pt; padding-top: 10px;">about 5 minutes ago</div>
<div style="text-align: right; font-size: 8pt;"><a href="http://twitter.com/CharlieBeckett/statuses/2535198372" rel="nofollow">Wed Jul 08 17:02:22 +0000 2009</a></div>
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<h4  class="related_post_title">Related Posts</h4><ul class="related_post"><li><a href="http://ryansholin.com/2009/07/21/new-at-idealab-the-people-formerly-known-as-the-audience-need-a-new-name/" title="New at IdeaLab: The People Formerly Known as the Audience need a new name">New at IdeaLab: The People Formerly Known as the Audience need a new name</a></li><li><a href="http://ryansholin.com/2009/10/07/readers-expect-news-to-find-them/" title="Readers expect news to find them">Readers expect news to find them</a></li><li><a href="http://ryansholin.com/2007/08/30/mine-mine-its-all-mine/" title="Mine, mine, it&#8217;s all mine!">Mine, mine, it&#8217;s all mine!</a></li></ul>]]></content:encoded>
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