Your banner advertising, at any CPM, is frigging invisible to users. So sayeth the annoying usability guy, and on this, I’ll bow down to his eyetrack study. via Will.
Banner Blindness: Old and New Findings (Jakob Nielsen’s Alertbox)
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Archives
Changing (and not changing) with the times – John Robinson
Apr 16, ’07
2:43 PM
Greensboro News & Record editor on what readers want. They want more. Of everything. Sigh.
Summary of Findings: Public Knowledge of Current Affairs Little Changed by News and Information Revolutions
Apr 16, ’07
2:35 PM
Check out the numbers here on what Americans know based on news source. The Daily Show and Colbert Report, of course, are near the top of the list, but so are Rush and O’Reilly. A little lower? The print edition. via Squared.
EyeTrack07: The Myth of Short Attention Spans – Poynter Online
Mar 28, ’07
1:43 PM
Readers read more of a story online than they do in print. Lots of great info here – watch the video for the key takeaways.
EyeTrack07: The Myth of Short Attention Spans – Poynter Online