Notes from the Lawrence Journal-World on adapting to the 24-hour news cycle. via Editors Weblog, who got the name of the paper wrong in the headline. Sigh.
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Notes from the Lawrence Journal-World on adapting to the 24-hour news cycle. via Editors Weblog, who got the name of the paper wrong in the headline. Sigh.
Randy Covington in the Winter 2006 ‘Goodbye Gutenberg’ issue: “The truth is convergence costs money because usually it requires additional staff and more technology….Convergence needs to be undertaken as a growth strategy, not a cost-cutting measure.”
“What I’m against is a lemming-like rush to do something to which you can apply the latest buzz word so that you seem to be adapting and evolving.” Damn. And here I was just getting folks to stop using the word ‘synergy.’
…and the textbook was the Henry Jenkins book which has been sitting relatively uncracked on my bedside shelf for a couple months now.
Does that mean I’m supposed to read it, or that the Mass Communications program at school should have a social media class?
Luckily, I don’t have time to think about that. I have a new job title starting today, so I should try to get to work on time. Wish me luck.
(Jenkins’ blog is here. )
In Nashville, Vanderbilt University‘s student newspaper has completely retooled and reimagined what a college media Web site should look like and what its purpose should be in the university community.
InsideVandy.com is the result.

Straight news and blogs written by the staff mingle with reader photos, stories, and blogs.
The site is run with Drupal, free open-source software with a huge user community. It’s easy enough to get started with Drupal that I played around with it sometime last year while brainstorming what we could do to give SJSU’s student body a place for community building and social networking.
You can hear a podcast about the development of InsideVandy thanks to Reinventing College Media.
Let me tell you about my first time … at the AEJMC convention.
Seriously, I had never been to a conference or convention that was about my own field before today. I mean, I’ve hung out with the physicists and the photographers and maybe even the real estate data information professionals back when I was a wee tyke, but this was (obviously) cooler. I mean, as cool as you can expect a bunch of journalism educators to be. Which ain’t bad.
I felt a little awkward about identifying myself, because I kept switching from student to researcher to reporter in midsentence, leaving people asking me ‘Wait, where are you from?’
Wish I could have made it there all week, but San Francisco is far, and there are stories to be filed and thesis proposals to conjure out of thin air.
So without further narrative lede, here’s Ten Things I Heard Today
Thanks to all the folks I buttonholed after panels, on elevators, and in the halls today, whether I was acting like a student, researcher, or reporter.
One j-school professor in the audience asked what the panelists were looking for in young journalists — should they already be focusing on multi-tasking, shooting video and the like?”
“I want journalists who think first and foremost about how people are consuming media,” Wilson responded. “It’s not about necessarily learning software or reporting on different platforms. It’s more about how much time people spend with media and how long they are going to spend on various types of consumption.”
That’s Kinsey Wilson talking, the executive editor of USA Today.
Is he talking about editors or reporters? Does a reporter coming out of j-school need to know “how much time people spend with media,” or is he talking about having a basic understanding of news consumption, as in, what sort of people will read a story online and what sort of people will rip a story out of the print edition to hand to a friend?
The question the prof is asking, of course, is whether or not j-schools have to start teaching the print kids how to do a stand-up. Note to the prof: you don’t, but you’ve gotta teach someone with a journalism degree how to decide what sort of audio & video to post online, when, where, and how to do it. We need to learn how to edit for the Web.
Bonus: Here’s a year-old interview Terrence Smith did with Wilson.
“Ironically, the same news media chiefs who fret constantly about credibility and the declining appetite for news are diving into this 24/7 news cycle. Does that make sense?”
Podcast and PowerPoint from a conference last October. Profs from BYU explain how and why convergence didn’t work so well at their J-School.