Invisible Inkling

Ryan Sholin on the future of newspapers, online news and journalism education.

All About community

Who’s your community site manager in the newsroom?

Questions I have coming out of the first session:

For newspapers with community sites, like Bakersfield and Raleigh, who is the go-to person in your newsroom for managing threads, policing comments, and general cheerleading for the site? Do you have a dedicated position leading it or is it rolled into other Web roles?
Is cloud-seeding on these [...]

Giving your sources blogs cuts out the middleman

A few days ago, Dave Winer wrote:
“I’ve said it many times before, it’s worth raising again. Any newspaper or radio or TV station with a good reputation in its community could embrace the fresh ideas of the bloggers in their community by offering free blogs to members of the community, who may be new to [...]

Mine, mine, it’s all mine!

I want to save my favorite stories, right here, at your newspaper.com. Because really, what’s the sense in Digging a story about my neighborhood?

If you can’t beat ‘em, or buy ‘em, use the API

Newspapers should produce amazing local databases with great maps, ratings and reviews.
A newspaper company should buy Yelp.
Yelp now has an open API. Newspapers should stop trying to develop something better, and use the API to provide users with Yelp’s functionality on their own sites, applied to their local businesses.
Apply that logic everywhere it makes sense. [...]

Find yourself a nice comfortable niche and sell it like blueberry pancakes

Did ya catch that headline? Don’t sell it like hotcakes, sell it like blueberry pancakes. Be specific.
Let’s put that another way:
Don’t be an international news service that decides it wants to appeal to the demographic of roughly 18-30.
Sell to a niche, not a demographic. Local moms are a niche; Women are a [...]