Ryan Sholin » circulation http://ryansholin.com The future of news. And more. No funny stuff. Fri, 10 Feb 2012 18:54:44 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 2006-2007 ryansholin@gmail.com (Ryan Sholin) ryansholin@gmail.com (Ryan Sholin) http://www.ryansholin.com/wp-content/plugins/podpress/images/powered_by_podpress.jpg Ryan Sholin http://ryansholin.com 144 144 Ryan Sholin on the future of newspapers, online news and journalism education. Ryan Sholin Ryan Sholin ryansholin@gmail.com no no Mediaspace > Industry News > News Map http://ryansholin.com/2009/07/17/mediaspace-industry-news-news-map/ http://ryansholin.com/2009/07/17/mediaspace-industry-news-news-map/#comments Fri, 17 Jul 2009 11:22:38 +0000 Ryan Sholin http://ryansholin.com/2009/07/17/mediaspace-industry-news-news-map/ Industry News > News Map Related PostsSmart single-copy salesThe one dollar newspaperEven before the Internet, news was pretty close to free – The Curious Capitalist – Justin Fox]]> A useful map and database of U.S. newspapers and their reported circulation, Web traffic numbers.

Mediaspace > Industry News > News Map

Related Posts

]]> http://ryansholin.com/2009/07/17/mediaspace-industry-news-news-map/feed/ 0 Smart single-copy sales http://ryansholin.com/2008/01/14/smart-single-copy-sales/ http://ryansholin.com/2008/01/14/smart-single-copy-sales/#comments Mon, 14 Jan 2008 15:08:24 +0000 Ryan Sholin http://www.ryansholin.com/2008/01/14/smart-single-copy-sales/ In the IHT, via Romenesko:

“Now The Standard is fighting back, using a new, cashless payment system to try to make it easier for Londoners to buy the paper, even if they do not have the necessary 50 pence, or $1, in their pockets. Instead of handing over a coin or two, readers touch a card, called Eros, onto specially equipped devices at more than half of its 300 vendors around London.”

That’s what I’m talking about: Modernize the experience of buying the print edition if you want anyone to even think about doing it.

Wait, it gets better, I love this part:

“The Eros cards, which can be bought via the Internet, offer a discount on the price of the paper. The discount increases with the frequency of purchases.”

Now we’re talking: Buy the card online (or at a kiosk on the street, I’m hoping) and you actually get a better deal than you would with your quarters, er, pence, and the deal gets better the more often you buy the paper.

So not only are you now modernizing the purchase experience, but you’re building brand loyalty and putting a piece of marketing for your paper in the pocket of the consumer.

Yes to all of that, and yes again.

Modernize everything.

Related Posts

]]> http://ryansholin.com/2008/01/14/smart-single-copy-sales/feed/ 5 The one dollar newspaper http://ryansholin.com/2008/01/12/the-one-dollar-newspaper/ http://ryansholin.com/2008/01/12/the-one-dollar-newspaper/#comments Sat, 12 Jan 2008 17:54:47 +0000 Ryan Sholin http://www.ryansholin.com/2008/01/12/the-one-dollar-newspaper/ Call me some sort of radical, but here’s a simple proposal that I think could provide newspapers with a big boost in single copy sales, and profits, too:

  1. On the rack or in the box, your newspaper now costs one dollar. When was the last time you paid less than a dollar for a bottle of water? When was the last time you paid less than a dollar for a cup of coffee? Do you really think the majority of readers who buy single copies are going to stop buying them because now they don’t have to figure out how many nickels they need? Which brings me to…
  2. Your boxes now accept dollar bills. Again, when was the last time you worried about whether or not you had exact change for a soda machine? Don’t make me think about having quarters in my pocket (I never do) or where I can get change. Modernize those boxes so they actually look like machines anyone under the age of 65 might interact with on a regular basis.

That’s it, just two steps to better sales. Add a credit card swiper to the boxes if you really want to get wild.

(This idea came to me while posting a comment on John Hassell’s Exploding Newsroom blog – check it out.)

[UPDATE: Yoni Greenbaum posts a comment with a link to the best newspaper boxes I've ever seen.]

Related Posts

]]> http://ryansholin.com/2008/01/12/the-one-dollar-newspaper/feed/ 17 Even before the Internet, news was pretty close to free – The Curious Capitalist – Justin Fox http://ryansholin.com/2007/12/29/even-before-the-internet-news-was-pretty-close-to-free-the-curious-capitalist-justin-fox/ http://ryansholin.com/2007/12/29/even-before-the-internet-news-was-pretty-close-to-free-the-curious-capitalist-justin-fox/#comments Sat, 29 Dec 2007 06:01:23 +0000 Ryan Sholin http://ryansholin.com/2007/12/29/even-before-the-internet-news-was-pretty-close-to-free-the-curious-capitalist-justin-fox/ Yes, that. Especially the bit about how circulation departments are tasked with keeping content, er, advertising in front of eyeballs.

Even before the Internet, news was pretty close to free – The Curious Capitalist – Justin Fox

Related Posts

]]> http://ryansholin.com/2007/12/29/even-before-the-internet-news-was-pretty-close-to-free-the-curious-capitalist-justin-fox/feed/ 0 Cooking the Books – Recovering Journalist http://ryansholin.com/2007/11/13/cooking-the-books-recovering-journalist/ http://ryansholin.com/2007/11/13/cooking-the-books-recovering-journalist/#comments Wed, 14 Nov 2007 04:47:42 +0000 Ryan Sholin http://ryansholin.com/2007/11/13/cooking-the-books-recovering-journalist/ “There’s an old joke in the newspaper business about the publisher who decides it’s time to retire, and decides to pick a successor from his senior staff. He calls each one of them in for an interview….”

Cooking the Books – Recovering Journalist

Related Posts

]]> http://ryansholin.com/2007/11/13/cooking-the-books-recovering-journalist/feed/ 0 Circulation at the top 20 newspapers http://ryansholin.com/2006/05/08/circulation-at-the-top-20-newspapers/ http://ryansholin.com/2006/05/08/circulation-at-the-top-20-newspapers/#comments Mon, 08 May 2006 14:44:48 +0000 Ryan Sholin http://ryansholin.com/2006/05/08/circulation-at-the-top-20-newspapers/ Latest numbers on weekday circulation of the top 20 newspapers in the country. It’s more down than up. Particularly notable is the 15.6% drop at the SF Chronicle.

Circulation at the top 20 newspapers

Related Posts

]]> http://ryansholin.com/2006/05/08/circulation-at-the-top-20-newspapers/feed/ 0 Dilbert Comic Strip Archive – Dilbert.com – The Official Dilbert Website by Scott Adams – Dilbert, Dogbert and Coworkers! http://ryansholin.com/2005/11/18/dilbert-comic-strip-archive-dilbert-com-the-official-dilbert-website-by-scott-adams-dilbert-dogbert-and-coworkers/ http://ryansholin.com/2005/11/18/dilbert-comic-strip-archive-dilbert-com-the-official-dilbert-website-by-scott-adams-dilbert-dogbert-and-coworkers/#comments Fri, 18 Nov 2005 20:24:48 +0000 Ryan Sholin http://ryansholin.com/2005/11/18/dilbert-comic-strip-archive-dilbert-com-the-official-dilbert-website-by-scott-adams-dilbert-dogbert-and-coworkers/ Industry News > News MapCarnival of Journalism: Are we…]]> Dogbert figures out how to boost circulation numbers…

Dilbert Comic Strip Archive – Dilbert.com – The Official Dilbert Website by Scott Adams – Dilbert, Dogbert and Coworkers!

Related Posts

]]> http://ryansholin.com/2005/11/18/dilbert-comic-strip-archive-dilbert-com-the-official-dilbert-website-by-scott-adams-dilbert-dogbert-and-coworkers/feed/ 0