Invisible Inkling

Ryan Sholin on the future of newspapers, online news and journalism education.

All About circulation

Smart single-copy sales

January 14, 2008 – 7:08 am

In the IHT, via Romenesko:
“Now The Standard is fighting back, using a new, cashless payment system to try to make it easier for Londoners to buy the paper, even if they do not have the necessary 50 pence, or $1, in their pockets. Instead of handing over a coin or two, readers touch a card, [...]

The one dollar newspaper

January 12, 2008 – 9:54 am

Call me some sort of radical, but here’s a simple proposal that I think could provide newspapers with a big boost in single copy sales, and profits, too:

On the rack or in the box, your newspaper now costs one dollar. When was the last time you paid less than a dollar for a bottle [...]