Back in the early days of grad school, when questions about the future of online advertising came up, I was bullish about the future of location-based mobile advertising that would by contextually relevant to the content you were viewing and the place you were sitting.
I was wrong about a big piece of how this would [...]
All about advertising
Street by street, block by block
January 8, 2010
Carnival of Journalism: Are we asking the right questions about online revenue models?
January 19, 2009
As is my habit, I’m running behind on my Carnival of Journalism post this month, set to the timely and tuneful whistles and bangs of talk about whether a newspaper’s online revenue could support the newsroom, how long the newspaper of record will keep the press running, and what a major metro in a failed [...]
Dealing with the elephant: Cutting ties to the legacy albatross
January 5, 2009
[Some time ago, I wrote a series of posts that attempted to address some of the revenue-related issues facing traditional news organizations and suggested some possible solutions to making incremental (and larger) changes that might help them stay profitable. For no good reason, I'm going to carry on the ill-advised, barely meaningful elephant metaphor (or [...]
Dealing with the elephant, elsewhere
September 3, 2008
Paul Bradshaw comes up with a list of 10 ways that ad sales people can save newspapers:
“…how about a slot against the ‘most popular’ story of that minute (if it helps, think of it as the equivalent as the front page ad), second most popular, and so on (you could even auction these slots in [...]
Dealing with the elephant: Hire Web-native salespeople
August 19, 2008
This is the third post in a short series I’m going to write about the business model for online news before I go back to my usual habit of banging my head up against walls made out of giant rolls of newsprint. The starting point, the givens in the equation, are listed here. Suggest what [...]