Tag Archives: advertising

Street by street, block by block

Back in the early days of grad school, when questions about the future of online advertising came up, I was bullish about the future of location-based mobile advertising that would by contextually relevant to the content you were viewing and … Continue reading

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Carnival of Journalism: Are we asking the right questions about online revenue models?

As is my habit, I’m running behind on my Carnival of Journalism post this month, set to the timely and tuneful whistles and bangs of talk about whether a newspaper’s online revenue could support the newsroom, how long the newspaper … Continue reading

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Dealing with the elephant: Cutting ties to the legacy albatross

[Some time ago, I wrote a series of posts that attempted to address some of the revenue-related issues facing traditional news organizations and suggested some possible solutions to making incremental (and larger) changes that might help them stay profitable. For … Continue reading

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Dealing with the elephant, elsewhere

Paul Bradshaw comes up with a list of 10 ways that ad sales people can save newspapers: “…how about a slot against the ‘most popular’ story of that minute (if it helps, think of it as the equivalent as the … Continue reading

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Dealing with the elephant: Hire Web-native salespeople

This is the third post in a short series I’m going to write about the business model for online news before I go back to my usual habit of banging my head up against walls made out of giant rolls … Continue reading

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