Back in the early days of grad school, when questions about the future of online advertising came up, I was bullish about the future of location-based mobile advertising that would by contextually relevant to the content you were viewing and the place you were sitting.
I was wrong about a big piece of how this would [...]
All about Business
Street by street, block by block
January 8, 2010
Clay Shirky on micropayments for online news
February 10, 2009
I am very specifically not enjoying the current wave of handwringing over whether or not some version of micropayments, online subscription, or paywalls could work for typical U.S. news organizations.
But here’s Clay Shirky:
“The essential thing to understand about small payments is that users don’t like being nickel-and-dimed. We have the phrase ‘nickel-and-dimed’ because this dislike [...]
Carnival of Journalism: Are we asking the right questions about online revenue models?
January 19, 2009
As is my habit, I’m running behind on my Carnival of Journalism post this month, set to the timely and tuneful whistles and bangs of talk about whether a newspaper’s online revenue could support the newsroom, how long the newspaper of record will keep the press running, and what a major metro in a failed [...]
Dealing with the elephant: Cutting ties to the legacy albatross
January 5, 2009
[Some time ago, I wrote a series of posts that attempted to address some of the revenue-related issues facing traditional news organizations and suggested some possible solutions to making incremental (and larger) changes that might help them stay profitable. For no good reason, I'm going to carry on the ill-advised, barely meaningful elephant metaphor (or [...]
Dealing with the elephant, elsewhere
September 3, 2008
Paul Bradshaw comes up with a list of 10 ways that ad sales people can save newspapers:
“…how about a slot against the ‘most popular’ story of that minute (if it helps, think of it as the equivalent as the front page ad), second most popular, and so on (you could even auction these slots in [...]