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Philadelphia and the pace of innovation

Exactly a year ago today, I worked my last day in corporate at a newspaper company and walked out the door to three days of technical unemployment before I started my new job at a startup on a Monday.

Of course, those three days of unemployment were highlighted by a Saturday spent in Philadelphia at Barcamp News Innovation.

An important Saturday, in fact, the culmination of a handful of regional BCNI meetups, all spawned with the idea that the Web Producers, Multimedia Shooters, Online Editors, faculty members, and journalists with boots on the ground and hands on the keyboard across the news business on a daily basis were probably a better group to get together to talk about the future of news than the CEOs of a bunch of newspaper companies.

The BCNI origin story, from my point of view, started with a closed-door “emergency summit” of newspaper CEOs in November 2008, hosted by the American Press Institute. Other than some diligent liveblogging from Chuck Peters and a few scattered blog posts from others, there wasn’t a lot of news out of it, except for the fact that the participants planned to reconvene six months later to continue the discussion.

Now, November 2008 was a long time ago, and these days I have friends at the API and a few more newspaper companies who might have been in the room at the time, so I’m not going to look back at this period through the same lens, but at the time, the reaction in what I’ll call the Practical News Innovation community was one of jaw-dropping disbelief that anyone thought they had six months to spare.

Blog posts were published, a wiki sprouted, and plans were made. Jason Kristufek took a lead role in getting things organized and inspired. Regional meetups were held, where anyone and everyone was welcome to an open, Barcamp-style discussion about the future of news. D.C., Chicago, Seattle, Cedar Rapids, Mizzou, Portland, others… and then a sort of national version at the end of the run, in April 2009 in Philadelphia.

In May 2009, the six-month clock on the emergency summit ticked by unnoticed, and as far as we know, there was no organized follow-up meeting. (I’d welcome my friends at the API to comment on what was/wasn’t planned and what happened, naturally.)

That brings me back to Philadelphia.

It’s time for BCNI Philly again, tomorrow, and I want to share some of the principles I walked in with last year:

  1. You should lead a session. If you’re planning to show up, you’re probably passionate about something. Talk about it, plug your laptop into the projector, and share some stories, successes, failures, or inspiration.
  2. As David Cohn often reminds us, trying something  is often cheaper than deciding whether or not to try something. If there’s an opportunity to build a prototype on the spot for an idea that brews in the room, do it. As Matt Waite would say, demos-not-memos. There will be Web developers present. And people with ideas. Put them together.
  3. If you find a session getting derailed by an argument from 2005, such as “are bloggers journalists” or “can citizens ever really be journalists,” etc., politely shut down that thread of conversation and move on. Instead of talking about theoretical issues, talk about practical issues. Rather than making blanket statements about, for example, whether newspapers should moderate all comments or require real identities, share stories about practical ways your news organization has solved or failed to solve this problem.
  4. Practical solutions should outrank blanket generalizations at every turn. If you find yourself uttering the words “newspapers should,” pause for a moment and think about which newspapers you’re talking about. Be specific. Someone in the room likely has specific experience to share which can inform your ideas.
  5. Make new friends. This should be obvious, but in a Barcamp setting, it can be easy to just go watch your current friends give their talks and lead discussions. Instead, make an effort to try at least one new thing. If you’ve never heard anyone talk about a category like “mobile,” for example, do so.

(An hour or so after writing this list, it seems obvious and self-evident. I know I don’t have to tell you these things, but I’ll just leave it here on the off chance that it helps frame the day for two or three people.)

Innovation doesn’t happen in a vacuum, in your office with the Internet shut off in front of a blank whiteboard. (Although that sounds mildly pleasant, doesn’t it?)

Innovation happens when you put together a group of brilliant minds with real-world knowledge of the ingredients in play. That’s what I think Barcamp News Innovation is all about.

I’m posting this today to encourage you to go, and to share what I learned last year, but also to send my regrets — I’m not going to make it up to Philly this year, thanks to a lot of really fun domestic responsibilities here at home. Essentially, between moving into a new house and having a baby due in a few weeks, every weekend day is a precious commodity around here. So be sure to give Sean Blanda a hard time on behalf of me, and make a lot of jokes about the Phillies losing to the Yankees in last year’s World Series. I’d appreciate it.

Five

When I started this blog, in my first week as a Mass Communications graduate student at San Jose State, it was called “Big Silver Robot,” it was hosted at Blogspot, and it was anonymous. That lasted for about a month.

Pretty quickly, I signed up for a free WordPress instance at Blogsome, where I enjoyed a bit more freedom to learn html and css by fiddling with the files in the WP admin. It was ryansholin.blogsome.com, and I’m pretty sure that was the point where I started calling it “Ryan Sholin’s J-School Blog.”

Straightforward enough, right?

Of the early posts I’ve preserved, the earliest in my archives, dated February 1, 2005, was about Steve Sloan’s visit to an undergrad-level journalism class I was taking, which I believe was called something along the lines of Internet Information Gathering. Steve talked about podcasting, and smiled when I mentioned I was subscribed to a few RSS feeds as Firefox live bookmarks. Wonkette was probably on my list, and PressThink, maybe Scripting News, and possibly Romenesko.

Nine days later I got Scobleized, and that pretty much changed everything.

By the end of the semester I was taking notes at online journalism panels and blogging them as fast as I could, and Chuck Olsen said that blogs were people (Soylent Green, style, though) and I got it.

That summer, my Web-savvy mom gave me ryansholin.com as a present, and I switched over to a hosted WordPress installation of my own, beginning a cycle of design, redesign, and play.

But mostly, there was a lot of blogging. A lot of ideas. A few kneejerk reactions. Some commentary on technology. Some hopes for the future.

When I was in journalism school, I blogged a lot about what I thought journalism schools should do.

When I worked for a newspaper, I blogged a lot about what I thought newspapers should do.

When I worked for a media company, dealing with hundreds of newspapers, I realized every single one of them was different, and trying to tell any of them what they should do was a Sisyphean task of very heavy-duty proportions, and moreso, a bit silly.

I learned to take everything I had picked up about the business of news and apply it in each given situation, instead of writing manifestos about What Newspapers Should Do.

But to rewind a bit, in the middle of 2007 when I worked at a newspaper, I wrote a blog post, slowly, over the course of a few weeks, and posted it at just the right moment on just the right day, and thousands of people read it.

10 obvious things about the future of newspapers you need to get through your head is still the most popular thing on this blog. It’s certainly possible (and probably, given the numbers in play) that one of the Sunday centerpieces I wrote for the Oakland Tribune and its sister papers in the Bay Area in the summer of 2006 was read by more people (the first few grafs, anyway). Likely, in fact. But it was extremely satisfying to see 10,000 page views on my blog post in a day.

Pointing out the obvious to an audience that might not have spotted it yet and then repeating myself over and over again has become, shall we say, my thing.

Occasionally this thought makes me flash back to a conversation with a political science professor who explained why he used so much repetition in his lectures. He said he kept bringing the important concepts up again and again, iterating his presentation of them, using different examples, drawing different diagrams, all in an effort to make sure everyone in the room who was going to understand it, understood it. He gauged reactions with eye contact and good questions, and if he saw too many blank stares, he’d push through the idea in yet another way, or come back to it next week, approaching it from a different angle.

For those of you keeping score, this blog has been instrumental in getting every full-time job I’ve had in the news business. You don’t get to act like someone who has ideas unless there’s some evidence of your ideas out there in the wild.

So as this blog turns five years old and starts asking for bigger and better toys when we go to the store, I must admit I have a few urges.

One is to take my old “Ryan Sholin on the future of newspapers, online news and journalism education” tagline and chop off the prepositional section so it’s just me talking about the future. Of anything. And everything. I’ll do it soon, but you know I’ll keep talking about news and newspapers and publishing and reporting.

The second is to redesign again. It’s been awhile, believe it or not. I’ll get around to it.

But mostly, I’m just going to keep pushing myself to write a bit more here, as per my New Year’s resolution.

Thanks for reading.

There is no newspapers

I’ve been saying those words in person to people a lot lately:

“There is no newspapers.”

What’s it mean?

It means that if you’re in the business of publishing pronouncements, predictions, prayers, analysis, criticism, or full on takedowns related to the current state of the newspaper industry, please understand that despite the convenience it would provide for said ruminations, there is no such thing as a monolithic, uniform entity called “newspapers.”

Really.

In my relatively short career, connected in one way or another to a wide variety of newspapers, I’ve already been involved with organizations staffed by crews of 1, 3, 10, 30, 100, 300, and 1,000 — and they’re owned by individuals, universities, nonprofits, corporations, communities, investment bankers, media moguls, local collectives — and the communities they serve have just as wide a variety of needs, wants, economies, sizes, shapes, colors, and creeds.

So the next time you’re about to use a phrase like “newspapers should…” or “newspapers have to…” or “newspapers can’t…” — I’d like you to stop for a moment and focus your decree a little more specifically.

Are you talking about the New York Times or are you talking about the Detroit News? Are you talking about the Denver Post or are you talking about the Holland Sentinel? Are you talking about El Pais or are you talking about El Nuevo Herald?

Are you talking about an imaginary entity where every piece of the puzzle is a uniformly shaped block, or are you talking about an incredibly diverse mass of publications that includes everything from shoppers to weeklies to alternative weeklies to the tiniest of dailies to major metros to national newspapers read all over the world?

Directly related: 10 little white lies you hear about the future of newspapers

Obviously: I’ve been guilty of this, myself, right here, although it’s been some time since my last “newspapers should.”

Only hire the best.

From Yoni Greenbaum, on the topic of outsourcing applications, the division of print and online newsrooms, and the hiring of online journalists:

“We all know that, increasingly, online is where the money is, but it will take talent to earn it. I would urge newspapers to make sure they’re paying their online employees appropriately; if new positions open, hire the best you can afford. This is one place where you don’t want to go with the lowest bidder and more importantly, this one place where wrestling with a difficult issue and ultimately making the bad choice won’t do.”

I’ll take that next step: Newspapers should be hiring reporters who can work in more than one medium. As we repeat over and over again, the days of the one-tool player are long, long gone.

If you want to work in this business, pick up at least one Web skill, or best of luck to you and your print clips.

Two Google News workarounds

Rob comments at Lost Remote:

“I try to work around the Google News situation by posting almost all of our video content to YouTube. So far that’s one place where our content hasn’t been usurped by AP. We also are trying to blog breaking news – and sending automated updates to Technorati in the process – as well as Twitter breaking news as well.”

Paul Bradshaw tweets:

“Newspapers should stop moaning about Google and imitate it: link to others’ content and profit from the traffic. Is that so difficult?”

Is AP content still relevant on Web sites? – The Journalism Iconoclast

“Local and hyperlocal content are unique to specific publications. It’s the kind of content that is guaranteed to draw unique eyeballs. And it’s the kind of content that newspapers should be striving to produce.” – Can I get an Amen?

Is AP content still relevant on Web sites? – The Journalism Iconoclast

If you can’t beat ‘em, or buy ‘em, use the API

Newspapers should produce amazing local databases with great maps, ratings and reviews.

A newspaper company should buy Yelp.

Yelp now has an open API. Newspapers should stop trying to develop something better, and use the API to provide users with Yelp’s functionality on their own sites, applied to their local businesses.

Apply that logic everywhere it makes sense. No need to re-invent the wheel if you can tap into a massive database for free using an API, a la Google Maps mashups.

Do it this week.

Every newspaper’s killer app is going to be different

This is pretty basic, but it’s something I’ve been trying to get at recently:

Every newspaper’s push into online innovation (Multimedia, Interactivity, Data) is going to be different, based on its resources (time, money, staff) and community (size, age, attitude).

That should be obvious enough, right?

What might work for a national paper like the NYT or Washington Post, whether we’re talking about video or blogs or Flash-y infographics, isn’t necessarily going to solve the online riddle for a 25,000-circ daily in Nebraska.

And a national paper probably won’t be able to create a local community site that gets as much attention as one in a smaller town.

Again, overstating the obvious, but the folks tasked with creating innovative journalism at newspapers should craft their approach to the resources and community they have on hand.

The only way we’re going to find the right answer, the killer app, the takeoff point, and the critical mass is by dancing on the floor that’s laid out in front of us.

How to juggle multimedia and Digg interactivity

In two back-channel online news discussions this week, folks have been debating how newspapers should be gathering video and how they should handle comment moderation.

The video discussion among Howard Owens, Mindy McAdams, and others, is notable because the question is no longer IF newspapers should be running video online (Yes) or HOW they should be presenting it online (Flash), but How they should be gathering it, Who should be doing the shooting, and What sort of video should they be offering viewers?

On a theoretical note, this could be an indication that newspaper video has taken a step out of the early adoption phase and toward take-up — but that’s not what my thesis is about.

My thesis (still in the way-early stages of paperwork and preliminary data gathering) is about the adoption of interactivity.

A quick primer:

  • Multimedia journalism uses more than one communication medium to tell a story. (Go figure.)
  • Interactivity in a technical/graphical sense gives your readers buttons to push and click to navigate their way through a story.
  • Interactivity in a participatory sense gives your readers/viewers/users a space to talk back to the newspaper and each other.

On the online news e-mail discussion list that Jay Small pointed to, there’s a mention of Slashdot-style comment moderation, and I’ll speak to that by pointing my colleagues over to Digg, where they’ll find a variation on Slashdot’s moderation points theme.

Pick a post on the front page of Digg and click on the comments link:

Now take a look at those little thumbs up and down on the right of each comment.

Close up of Digg Comments page

Readers participate in comment moderation by “digging” or burying comments. You can only do this when registered and logged in.

No need to assign points, moderate the moderators, or worry about coming off as censors.

Instead, you let the readers most authoritative and passionate about the topic (registered users bothering to click through to the comments on a particular story/message board posting/blog entry) do the work for you.

They’ll be happier, and you’ll be happier.

I’m planning on taking a closer look at Pligg, an open-source CMS tool based largely on the Digg interface.

What are some other ways we can harness the wisdom of the crowd without muzzling it?

‘OC Post’ Rolls into Homes

When I talk about how newspapers should put out a tab version and a full version, this is what I’m talking about. Interested to see how this goes.

‘OC Post’ Rolls into Homes