#sholinonrap on Clayton Christensen

It’s been a good week for guest speakers here at the office. Gary Vaynerchuk was here on Tuesday, and Clayton Christensen spoke yesterday. Pretty much a coincidence, I think, as their talks were part of two different programs here, but I think Christensen would happily cite @garyvee as an example of his theories in action.

So Gary was fun, but I was looking forward to Christensen. There’s a not-too-thin logical chain where I have a job in this industry because of his research getting into the hands of certain early online news adopters.

When Gary spoke, I think I promised Sean Blanda I would give Christensen the #sholinonrap treatment.

I had my dates mixed up, but you get the picture.

For the uninitiated, “#sholinonrap” is how Sean responds on Twitter or Facebook or wherever, whenever I make some sort of hip-hop reference. Last time Sean was here at the office for some sort of panel, I gave him the treatment, tweeting about the panel in the form of rap lyrics.

And not only was it fun, but it was also a disciplined approach to note-taking that forced me to do three things:

  1. Pay attention.
  2. Boil down complex topics into simple, 140-character-or-less approximations of lines of verse, complete with rhymes and flow where possible. (I am not an expert at this, kids.)
  3. Show my work by tweeting it.

In other words, an efficient and entertaining (for me, anyway) bit of exercise for my brain.

So yesterday during Christensen’s talk, I found a nondescript spot in the audience between a VP of News and a Social Media Editor and did my thing. It went okay.

Many, many thanks to Chris Amico for whipping up a Storify of #christensenonrap before I even had a chance to get back to my desk to prep for my next meeting. Here it is:

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I had a couple interesting conversations later in the day about why Christensen might not have been too excited about answering direct questions about how this applies to the news business.

One reason might be that the American Press Institute (hi y’all!) spent a few years of research on how Christensen’s theories about disruptive innovation fit into the news business. Newspaper Next. You might have heard of it. Maybe not. Here are a few useful links. (Some of these are remarkably useful.)

Plenty to peruse there over your holiday weekend, eh? Anyway, hope you enjoyed this episode of #sholinonrap. Beast!