We are all technologists now

A company launches a new phone, or is rumored to likely be planning to launch a fancy tablet computer, or a new browser, or upgrading its mobile data network, and thousands (millions?) of us have something to say about it.

Really?

What do we know about technology, business, strategy, and the machinations of multinational corporations?

A lot, apparently, judging by our visceral reactions, emotions, and excitement about every new shiny object released into the technosphere.

Over at Media Decoder, David Carr says “We are all gadget nerds now,” focusing on the way technology has driven the production of culture in recent years:

“Longtime players in the media space have been struggling to come to grips with an era in which the consumers serve as their own programmers. And now, the rapid rate of hardware innovation is metastasizing the trend, putting smaller, more powerful tools in their hands, leaving producers of all manner of software ā€” not just the coded kind, but movies, novels, pop songs, magazine articles ā€” struggling to format their content in way that pleases consumers and still provides a way to make a living.”

And he’s right, but I’d like to see some analysis of, say, the evolution of personal technology from 1984 to 2009, with the intention of identifying the key moments where it leapt not just into our everyday lives as users, but into our everyday conversations as amateur pundits.

Of course, I suppose when fire was discovered, early humans were pretty psyched about that, too, and said so.