Joshua Porter on the importance of avatars in social applications: “Trust is a crucial byproduct of avatars that we can leverage in design. In one of my current consulting projects we’re working on what you might call “time to first known avatar”. That is, we are trying to speed up the time it takes for someone new to the service to see a familiar face…the faster they see the face the faster they’ll get comfortable with the software. If the time it takes for them to see a familiar face is too long, then they might very well give up because it doesn’t feel as welcoming. But if we can instill a sense of presence of friends early on, we’ll have tilted the cards in our favor.”
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